Recraft Introduction

Recraft Introduction. Recraft: The first generative AI tool for creating & editing illustrations, vector art, icons & 3D graphics in uniform brand style.

Recraft Website screenshot

What is Recraft?

Recraft is the pioneering generative AI platform engineered specifically for brand-aligned visual creation—enabling designers, marketers, and product teams to generate and refine illustrations, vector assets, icons, and 3D graphics—all while preserving a cohesive, on-brand aesthetic across every output.

How to use Recraft?

Start by uploading your brand guidelines or reference visuals to establish style continuity. Use the intelligent erase tool to cleanly eliminate unwanted elements. Transform pixel-based logos into scalable vectors with one click using the vectorization engine. Swap backgrounds instantly with semantic-aware replacement. Select any region and reimagine it using the context-aware repaint feature. Boost resolution and clarity of raster artwork via the proprietary AI upscaler—ideal for print-ready assets or high-fidelity mockups.