Recraft

What is Recraft?

Recraft is the pioneering generative AI platform engineered specifically for brand-aligned visual creation—enabling designers, marketers, and product teams to generate and refine illustrations, vector assets, icons, and 3D graphics—all while preserving a cohesive, on-brand aesthetic across every output.

How to use Recraft?

Start by uploading your brand guidelines or reference visuals to establish style continuity. Use the intelligent erase tool to cleanly eliminate unwanted elements. Transform pixel-based logos into scalable vectors with one click using the vectorization engine. Swap backgrounds instantly with semantic-aware replacement. Select any region and reimagine it using the context-aware repaint feature. Boost resolution and clarity of raster artwork via the proprietary AI upscaler—ideal for print-ready assets or high-fidelity mockups.

Key Features From Recraft

Brand-Consistent Generative Design

Illustration Creation & Real-Time Editing

Vector Art Generation & Conversion

Custom Icon Sets in Your Brand Language

Stylized 3D Graphic Generation

Smart Object Removal

One-Click Background Replacement

Precision Repaint & Style Transfer

AI-Powered Raster Upscaling (4x Resolution)

Recraft's Use Cases

Developing On-Brand Marketing Illustrations

Building Scalable Vector Logos & Identity Assets

Iterating Product Visuals & 3D Mockups

Maintaining Visual Consistency Across Teams & Channels

• Recraft Discord

  Join our creative community: https://discord.gg/aVs9MAVcvh. For deeper discussions and live support, visit our dedicated Discord hub (/discord/avs9mavcvh-1).

• Recraft Support Email & Customer Service

  Reach our design-savvy support team at [email protected]. For full contact options—including refund inquiries and enterprise onboarding—visit the official contact page.

• Recraft Company

  Founded as Recraft, Inc., we're on a mission to democratize brand-aligned design through AI. Learn about our vision, values, and team at recraft.ai/about.

  Explore our story and technical philosophy here.

• Recraft Login

  Access your workspace and saved brand styles: https://app.recraft.ai/api/auth/login

• Recraft Pricing

  Compare plans—including free tier, Pro, and custom Enterprise solutions—at recraft.ai/pricing.

• Recraft LinkedIn

  Follow for design insights, product updates, and industry trends: linkedin.com/company/recraftai

• Recraft Twitter (X)

  Get real-time tips, prompts, and announcements: twitter.com/recraftai

• Recraft Instagram

  See stunning before/after transformations and brand system examples: instagram.com/recraftai

FAQ from Recraft

What is Recraft?

A next-generation generative AI design suite built from the ground up to ensure every illustration, icon, vector, or 3D render reflects your unique brand identity—without manual style matching or tedious post-processing.

How do I get started with Recraft?

Upload a few branded reference images or define your color palette, typography, and stylistic preferences. Recraft learns your visual language and applies it consistently across all generations and edits.

Can Recraft maintain my brand’s visual identity across different asset types?

Yes—uniquely so. Unlike generic image generators, Recraft uses cross-modal style embedding to unify aesthetics across 2D illustrations, vector paths, icon grids, and even stylized 3D renders—keeping tone, weight, texture, and proportion aligned.

How does the vectorize tool differ from traditional converters?

Recraft’s vectorizer doesn’t just trace edges—it interprets intent, preserves brand-specific stroke behavior, simplifies intelligently, and outputs production-ready SVGs with editable layers and consistent stroke profiles.

Is background replacement truly one-click—and does it preserve lighting and shadows?

Yes. Our diffusion-based background replacement analyzes scene geometry and lighting direction, ensuring seamless integration—even for complex compositions with cast shadows, reflections, or transparent objects.

What makes the repaint tool “context-aware”?

It understands semantic regions (e.g., “sky,” “fabric,” “metal”) and style constraints, enabling natural recoloring, texture swapping, or motif insertion—while respecting object boundaries and lighting coherence.

Does the AI upscaler work for low-res screenshots or social media exports?

Absolutely. Trained on diverse raster sources—including UI screenshots, mobile captures, and compressed web images—it restores detail, sharpens edges, and reduces artifacts—delivering crisp, publication-ready results.

Can marketing teams use Recraft without design expertise?

Designed for collaboration, Recraft offers guided workflows, preset brand templates, and intuitive controls—empowering non-designers to produce on-brand visuals while keeping designers in the loop for refinement and governance.