FAQ from Recraft
What is Recraft?
A next-generation generative AI design suite built from the ground up to ensure every illustration, icon, vector, or 3D render reflects your unique brand identity—without manual style matching or tedious post-processing.
How do I get started with Recraft?
Upload a few branded reference images or define your color palette, typography, and stylistic preferences. Recraft learns your visual language and applies it consistently across all generations and edits.
Can Recraft maintain my brand’s visual identity across different asset types?
Yes—uniquely so. Unlike generic image generators, Recraft uses cross-modal style embedding to unify aesthetics across 2D illustrations, vector paths, icon grids, and even stylized 3D renders—keeping tone, weight, texture, and proportion aligned.
How does the vectorize tool differ from traditional converters?
Recraft’s vectorizer doesn’t just trace edges—it interprets intent, preserves brand-specific stroke behavior, simplifies intelligently, and outputs production-ready SVGs with editable layers and consistent stroke profiles.
Is background replacement truly one-click—and does it preserve lighting and shadows?
Yes. Our diffusion-based background replacement analyzes scene geometry and lighting direction, ensuring seamless integration—even for complex compositions with cast shadows, reflections, or transparent objects.
What makes the repaint tool “context-aware”?
It understands semantic regions (e.g., “sky,” “fabric,” “metal”) and style constraints, enabling natural recoloring, texture swapping, or motif insertion—while respecting object boundaries and lighting coherence.
Does the AI upscaler work for low-res screenshots or social media exports?
Absolutely. Trained on diverse raster sources—including UI screenshots, mobile captures, and compressed web images—it restores detail, sharpens edges, and reduces artifacts—delivering crisp, publication-ready results.
Can marketing teams use Recraft without design expertise?
Designed for collaboration, Recraft offers guided workflows, preset brand templates, and intuitive controls—empowering non-designers to produce on-brand visuals while keeping designers in the loop for refinement and governance.