FAQ from Tangent AI
What is Tangent AI?
Tangent AI redefines personalization by enabling brands to co-create customer journeys — using voluntary, context-rich zero-party data gathered via engaging visual interactions, not tracking or assumptions.
How to use Tangent AI?
Start with a branded quiz or selfie experience, integrate seamlessly with your Shopify or Klaviyo stack, and instantly activate personalized flows — from product suggestions to retargeting audiences grounded in real intent.
How does Tangent AI enhance customer engagement?
By inviting customers to actively shape their experience — whether through playful style assessments or precise skin-type analysis — Tangent AI fosters emotional resonance, repeat visits, and higher lifetime value.
What is zero-party data?
Zero-party data is the gold standard of consented insight: information customers intentionally and proactively share — such as preferences, goals, values, or visual traits — empowering brands to deliver relevance without compromise.